11 Creative Ways to Grow Your Pressure Washing Business
By ProMatcher Staff
Need help generating new leads for your pressure washing business? We want to help! Use the following list to learn a few new marketing tips.
1. Ask existing customers for referrals
Building a referral base is important for any pressure washing business. Simply ask your satisfied customers to recommend your services to their friends and neighbors. Offering an incentive for each referral may help even more. For instance, you could offer a 10% discount off a future visit for each person they refer.
Join ProMatcher and find new marketing ideas for your pressure washing business →
2. Network with other local pros
It’s also important to build relationships with other local professionals. Roofers, landscapers, gutter cleaners, and house painters, for example, may have existing customers who need pressure washing services. By getting to know the right people, you can improve your chances of earning their referral business.
3. Invest in a good website
A professional-looking website makes a great first impression! Potential customers can learn more about your business and the services you provide. It should be easy to find your email address, phone number, and other important information right on the homepage.
Related: Good Names Ideas for a Pressure Washing Business
4. Print flyers and brochures
This is one of the easiest way to generate pressure washing leads! Printing out some simple flyers and posting them around town does not take much time at all. You can typically find community bulletin boards at the public library, the grocery store, or the local coffee shop. There's also nothing wrong with printing out the flyers and putting them right in your neighbors' mailboxes.
5. Take out an ad in the local paper
Taking out a small ad in a local newspaper or community newsletter is great way to market your business. Your ad might include some basic information about your business (website, phone number, etc.), your company logo, or even a discount coupon.
6. Pass out business cards
Business cards still matter! It’s so easy to keep a few extras in your wallet or purse. Giving someone your card helps to make a personal connection. When they empty their pockets at night, they will have a physical reminder of your interaction earlier in the day.
7. Join online directories
There are many online directories of pressure washing companies. Your business should be represented in all of the major listings. It’s also important to update each profile on a regular basis. When your business moves locations, you should update the address. If you change your phone number, don't forget to update your contact information.
Join ProMatcher and claim your free directory listing »
8. Join a trade association
Pressure washing contractors have the opportunity to join a number of professional associations. Many of these organizations supply leads to their dues-paying members on a regular basis. If you are interested in joining an association, check out what our members had to say about Power Washers of North America and the United Association of Mobile Contract Cleaners.
9. Share photos of your work
Just one before-and-after picture can be a very helpful marketing tool! Pressure washing can completely transform the look of someone’s home or business. Sharing pictures of your most recent jobs can help convince potential customers to hire you. They will be able to see for themselves that you do great work.
10. Purchase pressure washing leads
Buying leads can a good option for contractors who are short on time. A lead generation company will match you to customers in your local area who need pressure washing services In most cases, you will still be competing with other local contractors to win the job. You may need to keep this in mind when bidding on each project. Check out this article to learn more about pressure washing lead pricing.
11. Join ProMatcher
We are always looking for experienced, reputable pressure washing companies to join our business community. As a bonus, all ProMatcher members receive a complimentary business listing. By completing activities in the member portal, you can gradually improve your position in the local directory. Additionally, every lead that you receive through your ProMatcher profile is 100% free!
Create your free company profile now »
About the Author
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| ProMatcher Staff, ProMatcher
Orlando, FL 32803
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